Samsung Is From What Country



One of the world’s major makers of electronic products is Samsung, a South Korean firm based in South Korea. In addition to consumer and industrial electronics, Samsung manufactures a wide range of semiconductors, memory chips, and integrated systems, as well as appliances, digital media devices, semiconductors, and memory chips. This company has grown to become one of the most famous companies in technology, and it accounts for around a fifth of all South Korean exports.

Early years

Lee Byung-Chull established Samsung as a food trade shop on March 1, 1938, in Seoul, South Korea. Beginning in Taegu, Korea, he traded noodles and other items manufactured in and around the city, then exported them to China and its provinces, eventually becoming a multimillion-dollar enterprise. (The company’s name, Samsung, is derived from the Korean word for “three stars.” The next year, Lee extended his firm into textiles, eventually establishing the largest woolen factory in the country. During World War II, he concentrated significantly on industrialisation with the purpose of assisting his nation in its post-war reconstruction.

A few years later, the corporation purchased three of Korea’s top commercial banks, as well as an insurance company, cement and fertilizer manufacturing companies, and other businesses.

When the corporation developed its textile-manufacturing methods in the 1970s, it was able to compete more effectively in the textile sector by covering the entire line of production, from raw materials to finished goods.

Additionally, the corporation began investing in the heavy, chemical, and petrochemical sectors during the same time period, putting the company on a potential development path.


Samsung began joined the electronics sector in 1969 with a number of subsidiaries that were mostly focused on electronics. Their earliest products were televisions that were only available in black and white. It was in the 1970s that the firm began to sell home electrical items to other countries. Samsung was already a prominent manufacturer in Korea at the time, and it had purchased a 50 percent ownership in Korea Semiconductor, which was a key competitor. The fast rise of Samsung’s technological industries began in the late 1970s and continued into the early 1980s.

It was created in 1985 to meet the rising need for system development among enterprises.

Samsung was able to swiftly establish itself as a leader in the information technology services industry as a result of this.

Two research and development institutes were established by Samsung, which expanded the company’s technological line into areas such as electronic devices and components, semiconductors, high-polymer chemicals, genetic engineering tools, telecommunications, aircraft, and nanotechnology.

Where are Samsung phones made? It’s not where you think

In terms of smartphone sales, Samsung is the world’s largest seller. Numerous industry trackers said that the corporation shipped roughly 300 million devices alone last year, according to data from multiple sources. You might easily guess that to produce more than a quarter of a billion gadgets each year, you’ll need a large production network. The corporation has manufacturing facilities in a number of places across the world. It doesn’t really matter where Samsung phones are manufactured, as long as they are of high quality.

Where are Samsung Galaxy phones made

China You’d expect that China would be the primary location for the production of Samsung Galaxy phones. After all, China is the world’s largest industrial center. It is also the location where the majority of Apple’s iPhones are made. Not to mention the fact that Chinese original equipment manufacturers (OEMs) have risen to dominate the smartphone industry. This year, Samsung announced that it will close its last remaining smartphone facility in China. From 2019 forward, the business will no longer manufacture phones in the People’s Republic of China.

  • Samsung has determined that it no longer makes financial sense to manufacture phones in China.
  • Vietnam Vietnam is, in fact, where Samsung phones are manufactured, at least the majority of them.
  • The firm is currently in the process of constructing an additional plant at the location in order to boost its overall manufacturing capacity in the nation.
  • Vietnam is the source of the majority of Samsung’s global supply, which includes supplies for areas such as North America and Europe.
  • After announcing in 2017 that it will invest $620 million in India to quadruple smartphone production, the company followed through.
  • The factory’s manufacturing capacity has increased to 120 million units per year at this point.
  • It is one of the most profitable smartphone markets in the world, according to Samsung.

In addition, the business has begun producing the Galaxy M and Galaxy A series handsets in this location.

South Korea is a country in East Asia.

Additionally, it is in this location that most of the components that it obtains from its sister firms are manufactured.

The units that are built here are generally intended for sale in the company’s home country.

It was established in the year 1999.

Because Brazil has significant import duties as well, Samsung can provide its products in the nation at a reasonable price by manufacturing them locally.

The decision by the corporation to begin manufacturing phones in this nation was made only a short time ago.

The facility, which opened its doors in 2015 and has a manufacturing capacity of around 800,000 units per year, has been in operation since then. Samsung will be able to meet the demand in the local market with this amount.

How Samsung’s manufacturing priorities are changing

Over the past decade, there has been a tremendous shift in the smartphone market. Chinese smartphone makers have risen to become extremely competitive across the board in the global market. Samsung has had to change as a result of the increased strain on the company. Because of this, the company’s production objectives have shifted as a result. Samsung unveiled its first original design manufacturer (ODM) smartphone, the Galaxy A6s, in 2019. That gadget was made by a third-party for the Chinese market.

Currently, it is anticipated to ship 60 million ODM smartphones in the near future to markets all over the world.

That is, until the broader smartphone industry sees a rise in sales, and the company is able to expand its market share.

Where are original Samsung phones made?

Certain myths exist concerning “initial” Samsung smartphones that are based on where they were manufactured. The plethora of false information available on the internet does not help. Simply described, all Samsung phones manufactured at the company’s own facilities or by its original design manufacturers (ODM) partners are “original.” It makes no difference if the factory is located in South Korea or Brazil. A smartphone manufactured in a Vietnamese factory is not fundamentally superior than a smartphone manufactured in an Indonesian facility.

They all use the same components and adhere to the same production and quality assurance procedures and standards.

Unless it’s a blatant forgery with “Samsang” or anything like written on the back.

Samsung – Latest News on Samsung, Top News, Photos, Videos

Samsung is a South Korean multinational corporation that began as a supermarket trade firm in March 1938, founded by Lee Byung-Chull. In 1969, the firm made its first venture into the electronics market with the release of a black-and-white television, which was the company’s first electronic product. Soon after, the firm began to export its products as well, and it rose to become a prominent electronic producer in its own nation. In 1970, the corporation invested in Korea Semiconductor by purchasing a 50 percent interest.

  • It was also during this period that the firm made investments in two research and development institutions, which assisted it in becoming the market leader in the field of information technology services.
  • In 2000, Samsung made its first step into the mobile phone industry with the introduction of a feature phone that included a built-in camera capable of taking up to 20 photographs at a time.
  • The business, in addition to cellphones, is also a significant manufacturer of tablet computers, notably the Android-powered Samsung Galaxy Tab-series, and is widely acknowledged as the inventor of the phablet category with its Samsung Galaxy Note-series devices.
  • Apple, Sony, Nokia, and other big technology businesses rely on it as a significant provider of electrical items such as battery technology, semiconductors, chips, flash memory technology, and hard drives.

Additionally, Samsung has been the world’s largest maker of televisions since 2006, as well as the world’s top manufacturer of smartphones since 2011. In 2017, the business surpassed Intel to become the world’s largest maker of semiconductor chips, a position it has held since 2001.

The History of Samsung (1938-Present)

The Samsung Group is a conglomerate headquartered in South Korea that operates via a number of companies. In Korea, it is one of the most important companies, accounting for approximately one-fifth of the country’s total exports, with a major concentration on electronics, heavy industries (including steel), construction, and defense products. Insurance, advertising, and entertainment are just a few of the key companies owned by Samsung. Image courtesy of Jean Chung/Stringer/Getty Images

You might be interested:  How To Turn Off Samsung Galaxy S21

Samsung’s Beginnings

In 1938, Lee Byung-chul established Samsung as a commercial firm located in the South Korean city of Taegu with a capital of only 30,000 won (approximately US$27). When Samsung first opened its doors, it was a food shop that traded and exported commodities produced in and around the city. It had 40 workers. It specialized in the sale of dried Korean fish and vegetables, as well as its own brand of noodles. When you look at the phrase Samsung, it literally means “three stars,” with the number three indicating “something powerful.” The firm prospered and extended to Seoul in 1947, but it was forced to leave when the Korean War started out the following year.

In the years following, Samsung’s early diversification proved to be a successful development strategy, as it swiftly expanded into the insurance, securities, and retail industries.

1960 to 1980

Samsung made its foray into the electronics business in the 1960s with the development of various electronics-focused departments, including:

  • Electro-Mechanics
  • Samsung Corning
  • SemiconductorTelecommunications
  • Samsung Electronics Devices
  • Samsung SemiconductorTelecommunications

The time covered by this report includes the acquisition of DongBang Life Insurance and the establishment of Joong-Ang Development (now known as Samsung Everland). In addition, a cooperation between Samsung and Sanyo was established, opening the path for the development of televisions, microwaves, and other consumer devices. Samsung-Sanyo began manufacturing its first black and white televisions in 1970, and has since expanded its operations to include shipbuilding, petrochemicals, and aviation engines.

In 1978, the firm hit the milestone of producing 5 million televisions, which was a significant achievement.

Samsung Electronics America and the Suwon Research and Development Center were formed by the corporation in the late 1970s.

1980 to 2000

Samsung joined the telecoms hardware market in 1980 when it acquired Hanguk Jeonja Tongsin, which was a subsidiary of Hanguk. Samsung began with producing telephone switchboards, then grew into the manufacture of telephone and fax systems, before transitioning into the manufacture of mobile phones. Samsung expanded its operations to Germany, Portugal, and New York in the early 1980s. The year 1982 saw the establishment of Samsung Printing Solutions. This company’s subsidiary provided digital printing solutions to the printing sector, among other things.

  • With the introduction of large-scale production of 256K DRAM later in the decade, Samsung established itself as a leader in semiconductor manufacturing by establishing operations in Tokyo and the United Kingdom.
  • Soon after, Samsung Semiconductor and Telecommunications joined with Samsung Electronics to form Samsung Electronics Corporation.
  • The next decade brought with it even more progress and accomplishments.
  • In addition, the corporation began making significant investments in the design and production of components for other industries.

It aspired to become the world’s largest maker of consumer electronics products. Samsung Ventures was established in 1999 with the goal of investing in start-up firms that would complement several of Samsung’s main offerings.

2000 to Present

Samsung joined the phone market with the SPH-1300, an early touch-screen prototype introduced in 2001. In 2005, the business also produced the world’s first speech-recognition phone. In the late 2000s and early 2010s, Samsung acquired firms that were developing technology for electronic devices at the time of the acquisition. Samsung debuted the Galaxy S II in 2011, followed by the Galaxy S III in 2012, which quickly became one of the world’s most popular smartphones. In addition, Samsung became the world’s largest mobile phone manufacturer in 2012, and the company acquired mSpot, which will bring entertainment to Samsung device customers in the future.

A virtual reality gadget built for compatibility with the Galaxy Note 4 was introduced by Samsung in September 2014, and was called the Gear VR.

Samsung was granted authorization by the government to conduct tests on a self-driving automobile in 2017.

Thank you for informing us about this!

These are the best and worst countries in which to buy a Samsung or Apple phone

TL;DR courtesy of Robert Triggs / Android Authority

  • If you want to buy a Samsung phone (or Apple phone), you’re going to obtain better prices in some nations as opposed to others
  • As predicted, South Korea is the greatest country in which to purchase a Galaxy smartphone. Canada and Belarus are the worst offenders
  • There is a plethora of additional information available for other items as well.

If you’re looking to purchase a Samsung phone (or an Apple phone), you’ll find that certain nations offer better discounts than others when it comes to phone purchases. Korea is the greatest country to purchase a Galaxy phone, as predicted. However, there is a plethora of additional data for other items as well; Canada and Belarus are the worst offenders.

Best and worst places to buy a Samsung phone

According to Grover’s statistics, Belarus is the very worst country in which to purchase a Samsung phone. When compared to the worldwide median price, it might be more than 40% more expensive to purchase a phone in that country. Canada isn’t much better, with a 39 percent rise in the number of people. Argentina, Ireland, and Greece round out the lowest five countries on the ranking. Meanwhile, South Korea, Samsung’s home nation, is the best spot to purchase a Galaxy phone at the moment. You might save approximately 35% on the average price when compared to the market average.

The remaining three countries on the list are New Zealand, Colombia, and Hong Kong.

Australia, Italy, the United States, and the Czech Republic are all fairly close to the center of the pack. Take a look at the table of data for yourself by clicking here. Make sure to check out how your nation compares to the rest of the world in terms of the items Grover examined.

Where are Samsung phones made? It’s more than one country

Recent years have seen a significant increase in the number of cellphones being sold. Apple, Samsung, and Xiaomi are among the companies that have dominated the industry. The increase in demand has resulted in an increase in production capacity and research & development for mobile phones. However, in the early 1990s, just two firms — Nokia and Motorola – were able to dominate the industry. They were popular at the time, when people were transitioning from landlines to cordless and portable phones.

Initially, keypad phones were developed in the 1990s, and then, a few years later, Apple released the first iPhone in 2007.

As a result of the widespread use of their Android smartphones, they now control a substantial portion of the global market.

It’s not in the place you expect it to be.

Samsung vs Apple

Despite the fact that Apple iPhones are one of the most popular smartphone platforms, many individuals cannot buy them because of their exorbitant cost. As a result, Samsung is the next most popular brand, having established a solid reputation over time. Samsung is the most prominent competitor to Apple, and many people prefer its products over those of the latter. It adheres to both costdifferentiation techniques, which makes it easier for individuals to make the best decision for themselves.

You might be interested:  How To Restart Samsung S21 Ultra

Where are Samsung phones made

Samsung is one of the most well-known smartphone manufacturers. As a result, you might be inquisitive about how and where Samsung phones are manufactured from time to time. Because it is not a singular location, there is no definitive solution. Do not worry, we will provide a response to your query shortly. Consequently, continue reading this post, and you will be surprised to learn some fascinating facts regarding Samsung smartphones.

South Korea

South Korea is the home of the Samsung Corporation. The corporation, which began operations in a tiny nation, has now expanded its operations around the world. For example, the fact that just 8% of Samsung’s smartphones are currently made in South Korea gives you a sense of how serious the situation is. This 8 percent of gadgets is only available for purchase in the local market, and it includes the Galaxy S Series and the most recent Samsung Foldable Phones. You may also be interested in:How to Take a Screenshot in a Restricted Android App.

To put it another way, if you are not a citizen of South Korea but use a Samsung phone, you are using a phone from the country’s largest firm that is manufactured in that country. This information alone is sufficient to comprehend the rapid growth that Samsung has seen.


Vietnam is, in fact, the place where the most majority of Samsung’s goods are manufactured. This is the most important manufacturing country in the world, accounting for nearly 50% of total manufacturing output. There are six factories in the province’s northeastern region that employ around 16,000 people. In addition, the business announced a new $3 billion Smartphone factory to compete with the competition of developing smartphone companies, which would be added to the site. Because of this, the share of manufacturing is expected to rise even more.

This is due to the fact that this nation offers low-wage labor and other favorable conditions, which helps to lower the cost of producing the items produced.

If you live in North America or Europe, the chances are good that you will receive a Samsung phone that was manufactured in Vietnam.


On the basis of production capacity, India is home to Samsung’s largest and most significant mobile phone manufacturing facility in the world. The majority of the manufacturing from the Indian Samsung manufacturers is sold in the country, similar to the situation in South Korea. Because of the high import tariffs in the country, it is in some ways advantageous to the local population. The Galaxy MGalaxy A series handsets are the most popular phones in India, and as a result, these devices are manufactured at a higher pace than other devices.

As a consequence, around 120 million Samsung phones are manufactured yearly.


After all, China is the global hub, so it seems sense that the country would be one of the largest makers of Samsung phones. However, the situation is different now because Samsung has severed all relations with China and will cease all manufacturing activities in the country as of October 2019. Due to the large reduction in sales as well as a growing preference for local mobile manufacturing businesses, the decision was made to close the plant. As a result, it made no financial sense for Samsung to manufacture their products in China, and as a result, no Samsung phones are now manufactured in China.


Set up in the year 1999, Samsung has a manufacturing facility in Brazil, as well as throughout Latin America, with more than 6000 employees working there. The majority of the Samsung phones manufactured at this facility are distributed throughout Latin America.

Brazil has a high import taxes policy, which provides a fantastic opportunity for many businesses to take use of this rule to their advantage. Samsung, like many other companies, takes advantage of this rule to provide its products at a competitive price in the country.


Samsung also established a manufacturing facility in Indonesia in 2015, which has proven to be a highly successful venture for the firm so far. In the same way that South Korea and India do, the items are mostly sold in their respective countries. The Republic of Indonesia manufactures over 800,000 phones every year, which are primarily marketed within the country, creating enormous revenues.


Samsung has been producing in Taiwan since 1994, making it one of the company’s most established production facilities in the world. It manufactures 600,000 units every month in Taiwan, and the prices have increased gradually over time, demonstrating the increasing demand as time goes on. The Galaxy Series and the Galaxy Note Series are the most well-known Samsung smartphones manufactured in Taiwan.


In any case, the Samsung production train has come to a complete stop in Turkey. However, the production unit has not yet been established in this location. A new manufacturing facility for the production of smartphones in Turkey was announced by Samsung at the end of May 2021. Keeping the financial aspects in mind, this is an excellent investment strategy, given that Turkey owns up to 43 percent of the market share. “The facility in Turkey will manufacture items for the local market,” says the company.

  • You may also be interested in:10 Best Multiplayer Games for Android Are you shocked that after traveling across the world and learning about all of Samsung’s production facilities, you aren’t surprised?
  • Their devices, on the other hand, are being utilized in practically every country on the planet.
  • As a result, if you have a Samsung in your hand, you are holding a collection of components that were made in various locations throughout the world.
  • Please share your opinions on how you feel now that you know where Samsung phones are manufactured in the comments section below.

Where Are Samsung Phones Made?

As a customer, you have a right to know where your money is going and whose businesses you are supporting. However, while most items have “made in” plainly mentioned on the package, it is more difficult to determine where a smartphone was manufactured, especially when it comes from a worldwide brand like Samsung.

Where Are Samsung Phones Made?

Samsung, often known as the Samsung Group, is a South Korean electronic manufacturing firm based in Seoul with its headquarters. However, just because a company operates from a certain area does not imply that it manufactures its products in the same location—or even the same nation. So, where does Samsung manufacture its hardware?


Vietnam is home to the production of around 50% of all Samsung smartphones. Following Samsung’s announcement of a new $3 billion smartphone plant in Vietnam, which will compete with the competition of developing smartphone companies, the proportion is predicted to skyrocket dramatically. Samsung now has two phone facilities in Vietnam, with a combined capacity of 120 million units per year for worldwide distribution.

In reality, whether you live in North America or Europe, or if you purchased your Samsung phone from one of these regions, the likelihood is that it was manufactured in Vietnam.


It is estimated that Samsung’s Indian facility, which is the world’s largest mobile factory, produces more than 100 million smartphones every year. The Galaxy M and Galaxy A series handsets are mostly manufactured in India by Samsung’s facilities. While the vast majority of Samsung products manufactured in India are sold in their home country, a tiny fraction is exported to Europe, Africa, and Western Asia for distribution. In terms of future plans, Samsung said in 2017 that it will invest more than $600 million in its Indian facilities in order to treble the amount of smartphones produced in the country.

South Korea

Despite the fact that Samsung is a South Korean firm, just eight percent of its gadgets are manufactured in the country. Samsung smartphones manufactured in South Korea, on the other hand, are mostly sold in the country’s domestic market, as is the case with Indian production. Only fewer than ten percent of all global distributions of Samsung products are created in South Korea, according to the company’s foreign sales and export statistics.


Despite the fact that Samsung is a South Korean firm, just eight percent of its gadgets are manufactured in the country of its headquarters. Smartphones from Samsung, manufactured in South Korea, are mostly sold in the country’s domestic market, as is the case with Indian production. Only fewer than ten percent of all global distributions of Samsung products are created in South Korea, according to the company’s foreign sales and exports figures.


Samsung’s entry into the Indonesian market is a relatively new venture. Even though the production process has only been in operation since 2015, they only manufacture roughly 800,000 pieces each year, which is mostly to meet demand in the local market. This manufacturing pilot appears to be successful, making it more probable that Samsung would increase its investment in Indonesian manufacturing in the future.

You might be interested:  How To Take A Screenshot On A Samsung A11


Since 1994, Samsung has been producing in Taiwan, according to the company. It now produces around 600,000 units each month in Taiwan, with production rates likely to increase gradually in the future. The Galaxy series and the Galaxy Note series are two of the most well-known Samsung devices manufactured in Taiwan.

But Not China

Samsung used to produce phones in China, but the company stopped all manufacturing activities in the country in the middle of this year. As a result, unless you buy an older model, Samsung cellphones are not manufactured in China. Samsung’s move was received with a dramatic decline in Chinese sales. Now, they create fewer than one percent of cellphones sold in China. However, this is primarily due to the fact that Chinese residents prefer to purchase cheaper items that are manufactured locally rather than imported.

Knowing the Source

Knowing where the things you support were created might be beneficial when considering whether to join in a boycott or to support your local economy. In addition, the price varies based on the region of manufacture and the method by which the resources were obtained. Moreover, you may use this knowledge to estimate the approximate quality of your purchase based on the production policies of the nation in question. From the Samsung Galaxy Unpacked event, these are the top five announcements. Samsung unveiled five new gadgets during the Galaxy Unpacked event in August 2020, according to the company.

Read on to learn more about the author.

It was three years ago that she began blogging about cybersecurity in the intention of making it more accessible to the general public. I’m always interested in learning new things and am a great astronomy nerd. Anina Ot has more to say.

Subscribe to our newsletter

Sign up for our newsletter to receive tech tips, reviews, free ebooks, and special offers! To become a subscriber, please visit this page.

Find Origin Country of Samsung Smartphone via check the IMEI

Since the beginning of the decade, the technology business, and particularly the smartphone industry, has experienced rapid expansion in the market. In addition, practically all smartphone makers are offering a variety of models and versions for different areas and nations throughout the world. Additionally, these producers build their businesses in a variety of different locations and nations. And at the same time, a certain business produces a product that is manufactured in a number of different nations.

  • If you are unaware of the nation in which your device was made, here are some simple steps to follow in order to determine the country of origin of your Samsung smartphone.
  • In those 15 numbers, there are numerous codes contained inside the IMEI.
  • From those figures, we will be able to determine the nation that manufactures the product.
  • To discover the IMEI of any Samsung smartphone, just input *06 on the device’s dial pad without hitting the green button on the device.
  • Aside from that, you may obtain the IMEI of your smartphone by removing the back cover or the battery, where you will find the IMEI as well as the nation in which it was manufactured.
  • Find the country of origin of your Samsung smartphone.
  1. Check the device’s IMEI (International Mobile Equipment Identity). The IMEI number of the gadget is fifteen (15) numbers from the left-hand side of the device. Now, the 7th and 8th numbers from the left side of the IMEI code reflect the nation where the device was manufactured
  2. For example, if the 7th and 8th digits are 0 and 8, the code denotes the country where the device was manufactured. Then it represents the numbers 80 or 08. The 80 or 08 is the production code for Germany, respectively. Locate the 7th and 8th digits of the IMEI and use the following list to determine the country of manufacture
  • Finland is represented by the 7th and 8th digits 01/ 10, the UAE is represented by the 7th and 8th digits 02/ 20, India is represented by the 7th and 8th digits 03/ 30, China is represented by the 7th and 8th digits 04/ 40, Brazil is represented by the 7th and 8th digits 05/ 50, Finland is represented by the 7th and 8th digits 06/ 60, Mexico is represented by the 7th and 8th digit

That’s all there is to it. We will continue to add to the list in order to provide further assistance. Share and link to this page on Facebook, Twitter, and Google.

APAC: Samsung smartphone market share by country 2021

As of July 2021, Samsung had a market share of more than 72 percent in Afghanistan’s smartphone market, which was greater than the market share in South Korea, which was about 62 percent. In comparison, Samsung’s market share of smartphones in China was little less than two percent in July 2021, according to the company.

Market share of Samsung smartphones in the Asia-Pacific region as of July 2021, by country

Characteristic Market share
Afghanistan 72.22 %
South Korea 61.8 %
Papua New Guinea 48.13 %
Mongolia 47.96 %
Sri Lanka 42.8 %
Bhutan 38.19 %
Nepal 36.07 %
Timor-Leste 35.99 %
Maldives 30.54 %
Vietnam 30.5 %
Bangladesh 30.38 %
Hong Kong 27.53 %
New Zealand 26.99 %
Laos 26.8 %
Pakistan 23.93 %
Australia 23.36 %
Indonesia 21.94 %
Thailand 21.94 %
Taiwan 19.72 %
Brunei 19.53 %
India 19 %
Singapore 17.5 %
Malaysia 17.26 %
Philippines 16.34 %
Cambodia 11.89 %
Macao 11.73 %
Myanmar 10.37 %
Japan 5.59 %
China 1.97 %

More information about the source Time frame for the survey July 2021 is the target date.

Other statistics on the topic

Accounts with Statista provide access to all statistics. Basic Accounts are available for as little as $468 per year.

Learn everything you can about the platform. You only have access to the most fundamental statistics. This statistic does not appear to be included in your profile. Account with a single sign-on Individual users will find this account to be the best starting point.

  • Downloadable in XLS, PDF, and PNG formats
  • Detailed references
  • Instant access to 1 million statistics

$59 In the first 12 months, you will pay $39/month*. Account for the Corporation AccessCorporate solution in its whole, including all features. Sales tax is not included in the prices.

Statistics on” Smartphone market in the Asia-Pacific region ”

Accounts with Statista provide access to all statistics. Learn more about how Statista may help your company by subscribing for $468 per year.

“What? I thought Samsung was Japanese”: accurate or not, perceived country of origin matters

–Extensive research has demonstrated that product evaluations and purchasing behavior are highly influenced by knowledge about the country of origin (COO). However, an opposing viewpoint has lately developed, claiming that COO effects have been exaggerated in previous studies and even that the COO idea has become obsolete. The objective of this article is to bring these two opposing viewpoints together by investigating the influence of individual brand origin beliefs on brand loyalty.


–The conceptual framework is based on customers’ understanding of the product. With the use of hierarchical linear modeling, the authors’ theories are evaluated empirically using a sample of 4,047 brand assessments completed by 544 consumers.


–The findings give strong evidence that the product country image of the consumer’s perceived brand origin has a significant impact on brand attitudes, and that this is true regardless of how accurate the views are on the objective level. The authors also discover evidence that informing customers about a firm’s genuine Chief Operating Officer (COO) can result in a shift in brand opinions.

Practical implications

–It is found that claims that the Chief Operating Officer (COO) has become a dated concept in worldwide marketing may be overstatements. The findings of the study provide valuable insights for managers in terms of understanding how brands’ nation affiliations influence consumer perceptions of the brands.


–This study seeks to resolve contradictions in the existing COO literature by demonstrating that, even if consumers’ knowledge of brand origin is frequently miscalibrated, consumers’ perceptions of brand origin are still important.


  • Consumer behavior, brand evaluation, country of origin, global marketing, brand origin recognition accuracy, global branding, hierarchical linear modeling, and hierarchical linear modeling.


Magnusson, P., Westjohn, S.A., and Zdravkovic, S. (2011), in Magnusson et al “”Wait, what? I assumed Samsung was Japanese”: true or not, perceived country of origin matters”,International Marketing Review, Vol. 28 No. 5, pp. 454-472.


Limited Editions by the Emerald Group Publishing Limited Copyright courtesy of Emerald Group Publishing Limited, 2011.

Leave a Reply

Your email address will not be published. Required fields are marked *