Home News Festive Advert for "S-Beam"

Festive Advert for “S-Beam”

Samsung Mobile USA don’t seem to be under the same constraints when it comes to advertising, with their tongue-in-cheek and sometimes controversial adverts catching the attention not only of their home audience but – thanks to YouTube – the international community. We’re not entirely sure how they get away their controversial adverts: openly taking the piss out of Apple and their userbase for their Galaxy S3 campaign was definitely a risky move… but one which we think everyone enjoyed.

In this latest rendition, we see none other than Santa Claus himself departing for his present-giving rounds. Before he leaves, Mrs. Claus sends him a … ahem… special… video via S-Beam to watch while he is away. S Beam is Samsung’s word for file-transfer between two devices – a connection is set up by touching two devices together and tapping on the screen (NFC) and then the file transfer is made with lightning speed dual-band WiFi coded “HT40”

Festive-SBeam-Advert-Samsung-Geeks

This is actually a re-make of a viral video entitled “work trip” which was released earlier in 2012. If you want to catch the internet’s attention: you’re doing it right.

http://www.youtube.com/watch?v=bvB3msfJYdk

Samsung Mobile USA have also released a more family friendly “Santa Fail” video which features Santa face planting off a flight of stairs. It’s not really that nice – but it’s all captured with the Galaxy S3’s camera and promptly S-Beamed around to everyone. Cruel and controversial are apt keywords here – we did find it quite funny, though we’re not sure we like the idea of laughing at Santa’s expense… even though we’re sad to say that we did.

http://www.youtube.com/watch?v=cDh8vKPHlOE

Thanks to Logan for sharing the video with us!

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